“We sell our lights with emotion,” says Eglo CEO René Tiefenbacher and points to a lamp that looks old, but of course is new. “Vintage is currently absolutely in the trend of living, so rooms are immediately cozy and cozy.” Also on trend are clear lines and shapes with Led lights. As in previous years, the Eglo Group was again highly successful in 2017. Tiefenbacher even speaks of a “quantum leap”, because: In 2017, Eglo’s turnover increased by a further 5.3 percent, so half a billion was hit with 505 million.
There will be significant sales growth in 2017 in all European countries in which Eglo is represented. For the region Northern Europe the plus amounts to 9.6 per cent, for the region South, Southeast Europe and Eastern Europe even 11.8 per cent. Restructuring and adaptations of the central and subsidiary companies are now completed there, says Tiefenbacher. In addition to the already existing 55 sales companies, new locations and Group-owned Eglo sales companies were added in 2017, with locations in Lebanon, Costa Rica and Malaysia. For 2018 a new location in the Philippines is planned. Also planned for this year are extensions and optimisations of the production and logistics locations in Hungary and India. These are becoming increasingly important alongside China. Above all, these projects accounted for a significant share of the investment volume of around EUR 36.5 million in 2017.
Also for this year Tiefenbacher is optimistic: “We are confident that the trend of the past years can be continued.” It is paid very much to market needs. In addition, the production development team was further strengthened and the expansion of the product range was a very good basis for success in the future. “We do not want to miss a trend and with LED and new technologies, the production cycles have become shorter.”
In addition to vintage textile lamps are also currently modern, are still up-to-date large metal lamps, which come in high loft-like spaces to advantage. Every year Eglo develops around 900 new products. At the moment, modern luminaires are also popular. In the meantime, they can be controlled with the smartphone – according to the smart home trend. Eglo plans to increase its sales by six percent this year through the ongoing expansion of its range. Outside Europe, sales growth of 20 percent is planned, Tiefenbacher is confident. This year, Eglo wants to get off to a good start, especially in the US and Canada, but Brazil and India are also considered to be hope markets.