Tyrol struggles to Rad-Land

Road World Championships, World Climbing Championships and the Nordic World Ski Championships: Three major sporting events are on the agenda this year or in the Tyrol in the coming winter season, and this is precisely what the Tirol Werbung is showing at the international ITB trade fair in Berlin. Especially with the World Cycling Championship as a workhorse, Tyrol’s tourism wants to present itself more strongly than Radland in the summer. “We are hardly represented internationally as a cycling destination”, admits Tyrol’s top recruit Josef Margreiter.The Road World Championships should serve as a starting signal to improve the image.A total of about 200 million people are likely to watch the event from the TV, 800,000 cycling Fans are expected during the Cycling World Championships Week in Tyrol, and on peak days, around 200,000 spectators are expected to line the streets of Tyrol – which is equivalent to just under a quarter of the Tyrolean population – a “special logistical test” for the “hardest cycling world championship ever “, is Tyrol’s ex-cyclist and World Cup sports director Thomas Rohregger.

Tyrol has to participate in cycling tourism, says Josef Margreiter. The Tirol Werbung now has the task of developing the country as a Radland – to consolidate more or less as the “skiing of the summer.” Already now every third summer tourist use the bike during his holiday in Tyrol, which corresponds to almost 2 million tourists. “Tendency rising “adds Margreiter. But the cycling infrastructure in Tyrol still has to keep up with the pace. According to Tirol Werbung, the number of single trails has already increased from 40 to 112 over the past two years, allowing riders to let off steam on 300 kilometers of singletrack. The cycle path network off the roads has expanded in the past two years by 40 kilometers, also be another 40 kilometers under construction and another 55 kilometers in planning. With the ÖBB and the Verkehrsverbund one is in discussion to develop appropriate offers. From the summer on, moreover, road cycling routes in Tyrol will be signed. Tourists want to make the Tirol advertising also road bike tours off the main roads tasty. In addition to the World Cycling Championship, an Austria-wide cycle route planner will be launched as an app.

Not only the bike tourism is dedicated to Berlin. The digitization is experiencing a “very rapid development,” confirms tourism advertisers.The Tyroleans are also pursuing other trends with eagle eyes, because the Alpine area is predicted a tourist growth of 4 to 5 percent, but growth drivers are different: the beach and sun holiday is 10 percent plus certifies city tourism even a 15 percent plus.